Frequently Asked Questions

Market Expansion

How can you help expand my brand into new markets?
We provide a tailored approach to help your wines enter new markets. From researching local trends to building partnerships, we guide you every step of the way to ensure a successful launch.

What markets do you focus on?
We specialize in expanding brands into the Korean market, leveraging our knowledge of the local wine scene, consumer preferences, and import regulations.

How do you identify the best market for my wines?
We analyze market trends, customer preferences, and potential demand to find the best fit for your wines. Our goal is to place your wines in markets where they have the highest chance of success.

Do you handle logistics for market expansion?
Yes! We manage the logistics involved in market expansion, including shipping, customs, and any necessary paperwork, ensuring your wines reach the right market smoothly and on time.

What kind of partnerships do you help establish?
We connect you with reliable local distributors, retailers, and importers who match your brand, ensuring strong relationships that will help your wines thrive in new markets.

Will you help with branding in new markets?
Yes! We assist with adapting your branding and marketing strategies to resonate with new market audiences, while staying true to your brand’s identity.

How do you ensure compliance with regulations?
We stay up to date with local laws and regulations, making sure your wines meet all necessary certifications, import requirements, and industry standards in each new market.

What kind of support can I expect after entering a new market?
We provide ongoing support to monitor your brand’s performance, adjust strategies, and ensure continuous growth, including regular check-ins, marketing campaigns, and sales data analysis.

Brand Development

What is brand development for established wineries?
For wineries that already have a brand, we help refine and expand it. We focus on enhancing your existing identity, strengthening your messaging, and ensuring your brand stays relevant and appealing in new markets.

How do you improve my existing brand?
We start by analyzing your current brand and identifying areas for improvement or growth. This can include refining your messaging, adjusting your positioning, or updating your marketing materials to better reach your target audience.

Can you help with expanding my brand to new markets?
Yes! We help adapt your brand to new markets while staying true to your core identity. This may involve tweaking your messaging, packaging, or marketing strategies to appeal to different customer groups in specific regions.

How do you help with brand messaging?
We work on sharpening your messaging to ensure it resonates with your audience. This includes reviewing your taglines, product descriptions, and promotional content to make sure your brand story is clear and compelling.

Can you help update my packaging?
If needed, we can assist with packaging updates to make sure it matches your brand’s evolution and stands out in the market. We ensure your packaging reflects your identity while appealing to new customers.

How long does brand development take for established wineries?
For established wineries, brand development usually takes less time than starting from scratch. Depending on the scope, it can take a few weeks to a couple of months to make necessary adjustments and improvements.

Do you offer support for marketing in new regions?
Yes! Once your brand is fine-tuned, we help you expand it into new markets by creating targeted marketing campaigns, partnerships, and promotional strategies that fit regional preferences and trends.

How do you measure success in brand development for my winery?
We track success by measuring how your brand is performing in new markets, customer engagement, sales growth, and feedback. We make sure your brand resonates with consumers and continues to grow.

Will my winery’s original identity change?
Our goal is to enhance, not change, your original identity. We focus on refining your brand to help it grow without losing the essence of what makes it special.

Sales Strategy

What’s your sales strategy?
We create sales plans to help get your wines into the right places, like restaurants and stores, so they reach the right customers.

How do distributor partnerships work?
We connect you with Korean importers and distributors that are a good fit for your wines, making sure they end up in the right spots.

Can you help get my wines into restaurants and stores?
Yes! We help place your wines in top restaurants, wine bars, and stores, making sure they get noticed by the right people.

Do you help with online sales?
We guide you on selling your wines through e-commerce platforms and wine clubs in Korea to help you reach more customers directly.

How do you set wine prices?
We work with you to set prices that are competitive but still make you a good profit, making sure your wines are appealing to Korean buyers.

Do you organize events?
Yes! We support wine dinners, tastings, and other events to introduce your wines and build customer loyalty.

Do you follow seasonal trends?
We keep an eye on market trends and adjust sales strategies to fit things like holidays and changes in wine preferences, so your wines have the best chances for success.

How do you track sales?
We use data to track trends and sales, adjusting our approach to keep things on track and growing.

Regulatory Guidance

What regulations do I need to meet to export wine to Korea?
Korean import laws require compliance with labeling, alcohol content restrictions, and health certifications. We help navigate these requirements to ensure a smooth process.

How do I get my wine approved for sale in Korea?
Your wines must go through registration with Korean customs and food safety authorities. We manage the necessary documentation and testing to ensure approval.

Are there specific labeling requirements for wine in Korea?
Yes, Korean law mandates that labels include details such as alcohol content, allergens, and importer information. We assist in translating and formatting labels to meet local regulations.

What taxes and tariffs apply to imported wine?
Imported wine is subject to customs duties, liquor taxes, and VAT. We help calculate costs and structure pricing to ensure profitability.

How long does the import approval process take?
It can take several weeks to months, depending on product testing and documentation. We streamline the process to avoid delays.

Do I need a local partner to import wine into Korea?
Yes, Korean law requires an importer of record. We connect you with reliable importers and distributors who align with your brand.

Ongoing Collaboration

How does ongoing collaboration work?
We work closely with you to continuously improve and grow your brand. This includes regular check-ins, strategy updates, and adapting to market changes to ensure your wines stay relevant and successful.

What kind of support can I expect during our collaboration?
You’ll have access to ongoing guidance and support in areas like marketing, sales, distribution, and event planning. We’re here to help your brand evolve and succeed long-term.

How often do you provide updates or reports?
We provide regular updates and reports on sales, market trends, and any adjustments we recommend to improve performance. We believe in transparency and keeping you informed every step of the way.

Can I make changes to the strategy during our collaboration?
Absolutely! Collaboration is flexible, and we’re happy to make changes based on your feedback, market shifts, or new goals you set for your brand.

Do you handle everything or will I need to be involved?
While we take care of the heavy lifting, we encourage active involvement from you to ensure your brand vision is always front and center. It’s a partnership, so your input is valuable!

How do you measure the success of our collaboration?
We track key performance indicators (KPIs) such as sales growth, market reach, brand awareness, and customer feedback to measure the success of our collaboration.

What happens if the market or trends change?
We stay on top of market changes and trends, adjusting our strategies as needed. You’ll always have our support to pivot and stay ahead of shifts in the market.

How long do ongoing collaborations last?
Our collaborations are ongoing, with no set end date. We believe in building long-term partnerships that help your brand thrive continuously.