A comprehensive guide to help wineries capitalize on South Korea's rapidly growing wine market, with expert insights on local customs and consumer preferences.
Korea's dynamic wine market is experiencing unprecedented growth, with sophisticated consumers embracing international varieties. Navigate this lucrative market with expert guidance tailored to Korean business customs and consumer preferences.
Unlock Korea's Wine Market
Discover key trends driving Korea's booming wine demand and avoid common pitfalls wineries face when entering this market.
Why Now?
South Korea's wine imports have jumped 194.5% in the last decade, reaching $506 million in 2023. In the past five years alone, they've grown over 50%. Now is the time to enter before the market gets too crowded.